Before You Book Me To Speak
I am regularly asked to speak to a broad spectrum of audiences about how building coherent patterns between brand, product and marketing will unlock greater possibilities for growth.
Until now, I have mostly declined. I’m an avid supporter of diversity and I can’t with all conscience be part of the problem. However, the availability of designers who are involved in both daily craft and global strategic business decisions is scarce so I’ve decided to return to speaking.
If you’d like to enquire about my availability, you can email me at marc@chiefcreativeoffice.com
I’ve been fortunate enough to be invited to talk by major brands like Nike, Lego, Microsoft, and Boeing, at major global festivals like SXSW, PSFK, and The Festival of Marketing as well as Institutions like the RSA and the British American Business Council.
Keynote topics include:
Trade 2.0 and the Future of Commerce – Trade is so basic. A child understands it, it’s intuitive, an essential part of being human. I want that, you want this, so let’s trade. My wants. Your Haves. My keeps. Open to everyone, just like baseball cards. So, why did we trade? We trade to share. Because it’s better to trade than fight. Because mutual wealth is more sustainable.
The Disparity of Access to Goods and Services – More than a billion people live beyond all-season roads that cost $1,000,000 a mile to build and maintain. It’s impossible to deliver on the promise of the internet without imagining a world that grows beyond the limitation of roads.
The livability of the Landscape – As natural disasters and rising sea levels incur a larger toll on urban areas where should we build hospitals? Water treatment plants? Power stations? Farms? Are we flexible enough to adapt?
The disconnection between Government and People – Government, dominated by single race, single-sex, single age non-migrants results in a populous who have no representation. Why is the Constitution still written on parchment and not in code? How can the Government create a better service experience?
A.I. Powered Service Design — Disintermediation has placed a huge burden on the customer, but new tools and platforms built on Artificial Intelligence can supercharge customer service, allowing human to human systems to scale.
Brands As Patterns – Brands are no longer definitive. They are temporal. Brands are informed by multiple voices, and they exist in multiple mediums and through multiple contexts. The media that a brand inhabits is no longer fixed or linear, it is iterative, with no beginning, no end, and little permanency. Adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive, mechanized, inhuman, and out of step with its audience.
Marketing at The Speed of the Product – Experiences fail because organizations fail. The internal view of interdependency and lack thereof is in direct contradiction to the experience view of a customer. No customer cares about how the experience comes together and which department they need to talk to. To create value in the digital world a brand has to harmonize the internal view so that the company can deliver on the promise with a product.
To enquire about my availability, email me at marc@chiefcreativeoffice.com
I encourage you to ask these brilliant minds to join your discussions on innovation, business, design, and the arts:
Paola Santana
Resh Sidhu
Chloe Gottlieb
Victoria Ekwenuke
Jaya Rao
Noreen Morioka
Darlene Damm
Sukhinder Singh Cassidy
Charlotte Higgins
Sarah Watson