If Business Were a Vehicle

If a Business is a vehicle
then
Products and Services are the engine
and
Marketing becomes the tires.

Customers create the path.

A Product can produce all sorts of torque and power.

But Marketing with insufficient traction, will just spin the wheels creating glorious amounts of smoke with no forward momentum

Brand, is about understanding and assessing Grip.
Brand invites feedback from the terrain.
Brand comprehends the incline, surface, heat and moisture
Brand monitors the condition of the tires
Brand calculates and translates the right amout of power and torque to move the Business forward.

Brand isn’t a marketing function.

It is the sum of all functions and the efficiency and control with which they create forward momentum for the business.

Brand = Experience/Promise over time