Brands as Patterns 1.0 – Redefining Consistency
Brands as Patterns 1.0 – Redefining Consistency
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Brands as Patterns, a white paper written by Marc Shillum, laid the foundation for coherent brand building in the digital age. It was first published in March of 2011, it has since been republished by FastCompany, Contagious Magazine and PSFK and became two back-to-back panels at SXSW.
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