Brands as Patterns 2.0 – The Speed of the Market
Brands as Patterns 2.0 – The Speed of the Market
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Building Brands at the Speed of the Market
We can no longer buy $2,000,000 research project which takes months, canvass the entire organization to take a step in any direction. We must create processes and build companies that are born on the more dynamic context that our clients exist.
Be the surfer. Turn months of work into weeks or days, take large budgets and amortize the spend across multiple projects, deploying different strategies, making little bets, from which we can learn and adapt.
Define a company and process which can help steer your brand at the speed of the market.
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